Empowering the Next Generation of Fashion Entrepreneurs
Fashionpreneur HUB bridges the gap between classroom learning and real-world business experience through hands-on fashion entrepreneurship education.
Our Mission
Fashionpreneur HUB is a student-led fashion entrepreneurship program that bridges the gap between classroom learning and real-world business experience. We provide high school students with the tools, mentorship, and resources to launch their own fashion brands while developing essential business skills.
Our Core Values
Passion First
We believe that passion drives success. Students explore their creative interests while building sustainable businesses.
Collaboration
Students work in teams, learning from each other and industry mentors to create real fashion collections.
Sustainability
We emphasize ethical fashion practices and sustainable business models that benefit communities and the environment.
Innovation
We encourage creative thinking and entrepreneurial mindsets, preparing students for the future of fashion.
Our Impact
Our Story
Founded in 2025 by Yevgeniya A. Yushkova (YAY) and Mary Stanny, Fashionpreneur HUB brings proven fashion entrepreneurship education to the next generation. YAY, founder of Yushkova Design Inc., is a former executive at multi-billion dollar companies who successfully launched and sold her own fashion brand. Through Yushkova Design, she has spent years perfecting a comprehensive curriculum for adult entrepreneurs—teaching merchandising, product development, supply chain management, and the complete fashion business lifecycle.
Recognizing that young people are starting businesses earlier than ever, YAY and Mary saw an opportunity to adapt this battle-tested methodology for high school students who haven't yet started their careers. The result is Fashionpreneur HUB: a program that takes the practical, real-world knowledge that has helped adult entrepreneurs build successful fashion brands and makes it accessible to students through hands-on, collaborative learning.
Our curriculum combines the "YAY Method" and Lean Design Model with age-appropriate project-based learning. Students don't just learn theory—they work in teams, take on real roles in design, marketing, production, finance, and operations, and bring actual fashion products to market. This unique approach gives students the entrepreneurial skills and confidence they need to succeed, whether they pursue fashion or any other field.
Through partnerships with industry professionals, educational institutions, and manufacturing partners, we've built a supportive ecosystem where students can thrive as both creatives and entrepreneurs—all while learning from a curriculum that's already proven successful with professional fashion entrepreneurs.